Dave Chesson/The Authorpreneur Academy

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Course Content

Section 1: Before you Write Your Book

Lesson 1: Setting Up Your Schedule for Success
Lesson 2: Brainstorming Book Ideas & Identify Market Trends
Lesson 3: Validating Your Book Idea
Lesson 4: Preparing for Your Street Team and Following
Lesson 5: Choosing the Best Writing Tools - Book Writing Software

Section 2: NonFiction - Building & Designing Your Bestselling Book

Lesson 1. How to do Keyword Research NonFiction
Lesson 2: Creating Impactful Nonfiction Titles: Inform and Inspire
Lesson 3: Writing a Nonfiction Book Description that Sells
Lesson 4: Designing a Book Cover
Lesson 5: Editing Your Non Fiction Book
Lesson 6: Formatting your Book
Lesson 7: Walk Through Formatting With Atticus

Section 3: Fiction - Building & Designing Your Bestselling Book

Lesson 1. How to do Fiction Keyword Research
Lesson 2. Crafting Compelling Fiction Titles & Subtitles: Captivate Your Readers
Lesson 3: Writing a Fiction Book Description that Sells
Lesson 4: Designing a Fiction Book Cover
Lesson 5: Editing Your Fiction Book
Lesson 6: Formatting your Fiction Book
Lesson 7: Walk through with Atticus

Section 4: Uploading and Publishing Your Book

Lesson 1: Choosing between Amazon Exclusive and Wide
Lesson 2: Choosing the right pricing for your books
Lesson 3: Understanding & Constructing Your Book’s Amazon Page
Lesson 4: Choosing the Right Categories
Lesson 5: How to Fill In your 7 KDP keyword boxes
Lesson 6: Uploading to KDP the right Way

Extra Lessons to Publishing

Write the Perfect Author Bio.mp4
How to Get Juicy Editorial Reviews.mp4

Section 5: Launching Your Book

Lesson 1: Explaining How Amazon Treats a Book Launch
Lesson 2: Developing a Launch Schedule
Lesson 3: How to Get Book Reviews
Lesson 4: Book Promotion Sites
Lesson 5: Amazon Ads overview
Lesson 6: Networking with Other Authors
Lesson 7: Monitoring your books and Why It Matters

Section 6: Long Term Book Marketing Strategies

Lesson 1: How to Build an Author Marketing Skill Sets - the Right Approach
Lesson 2: Building an Email List
Lesson 3: Building an Author Website

Wrapping up Your Publishing Journey

The Finish Line

Notes & Resources

Section 1: Before You Write Your Book
Section 2: Building and Designing Your Bestselling Book
Section 3: Uploading and Publishing Your Book
Section 4: Launching Your Book
Section 5: Book Marketing for the Long Haul

Frequently asked questions

Have a question not answered here? Email dave[at]kindlepreneur[dot]com

Is this course right for me if I've never published a book?

Absolutely. Authorpreneur Academy was designed with beginners in mind. You’ll be guided through each step of the self-publishing process in a clear, structured way — from brainstorming your idea all the way to launching your book. You don’t need any technical skills or prior publishing experience to succeed.

If I have published a book before, will this help me?

Yes, it will. Many authors publish their first book without a clear plan, which can leave them unsure whether they did everything right. This course shows you the connected, step-by-step process for publishing successfully — from research and cover design to keywords, categories, and marketing. Even if you’ve published before, you’ll walk away with the confidence and clarity to make your next book stand out.

How is this different from the free content on Kindlepreneur?

Great question. While you could piece together a lot of the information from Kindlepreneur articles, this course puts everything in one place, with logical, step-by-step structure. Instead of reading separate guides and figuring out how they connect, you can follow along as I walk you through the entire process — from idea to launch — in real time.

Do I need to be tech-savvy to take this course?

Not at all. This course was built to be approachable for authors of all ages and backgrounds. Every lesson includes clear explanations, visuals, and downloadable guides. If you can navigate a basic website, you’ll have no problem following along and applying what you learn.

How long will I have access to the course?

You’ll get lifetime access to the course and any future updates. That means you can revisit the lessons anytime you publish a new book, whether it’s next month or years down the road.

Why is the course only $99 when others cost $300—$600 (or more)?

I wanted to make professional, trustworthy self-publishing education accessible to every author — not just those with big budgets. Many courses out there are overpriced or packed with hype. This course focuses on real strategies, clear instruction, and proven results, at a price that reflects my mission to support the author community. You’re getting over 10 hours of high-quality lessons, resources, and exclusive discounts — for a fraction of what most courses charge.